Intercultural Communication Training

China’s unique historical development, coupled with multiple periods of isolation and openness, has shaped it in a fundamentally different fashion from the rest of the world. This can be seen in all aspects of private and social life, daily culture and worldviews, a fact reflected in how the country itself is run. As a result, politically, economically and in business, it is a world away from the west. Our unique intercultural communication training gives companies the skills, knowledge, confidence and clarity needed to successfully do business in the Middle Kingdom.

Intercultural Communication Training (2 days)

Intercultural communication training - Serica Consulting - Business in China - Cultural Knowledge
Understand the culture

Discover a new world of business, from networking to company structure to decision-making, and how it will impact you. By understanding the key differences, why they exist and where the most common areas of conflict occur, you will be able to confidently interact with all of your Chinese stakeholders.

Intercultural communication training - Serica Consulting - Business in China - Practical Skills
Gain practical knowledge

Depart with a cross-cultural outlook, a strong grasp of Chinese history and culture, and a practical understanding of how to interact with those around you professionally and socially. Learn to build business relationships, while avoiding the cultural pitfalls so many stumble into. From presentations to hosting delegations to after-work drinks, you’ll be well prepared.

Intercultural communication training - Serica Consulting - Business in China - Modules

Our Modules

Following on from there, we tailor the remainder of our training around your needs, allowing you to select modules, each lasting one day, to suit the areas you want to develop.

Intercultural communication training - Serica Consulting - Business in China - Negotiation

1

Negotiation

Teaches practical strategies for negotiating effectively with Chinese individuals, companies and state-owned enterprises.

Essential for building and maintaining long-term business relationships.

Serica Careers - Serica Consulting - Marketing Department

2

Sales & Marketing

Learn the best marketing channels to generate leads and how to effectively pitch, negotiate and close deals with local businesses and consumers.

Best suited to companies seeking to sell their products and services

Intercultural communication training - Serica Consulting - Business in China - Customer-Service

3

Customer Service

Arms staff with various skills and tactics for use in person, online and on the phone, to successfully engage Chinese patrons.

Perfect for companies seeking to build an active and loyal Chinese customer base.

Intercultural communication training - Serica Consulting - Business in China - Management

4

Management

Equips managers with the knowledge, skills and confidence to supervise a multi-cultural workforce of Chinese and western employees.

This is ideal for foreign companies in mainland China who want to maximise their human capital.

Intercultural communication training - Serica Consulting - Business in China - Suit in mirror
Training you can trust

Our training team consists of both western and Chinese consultants, all of whom have an abundance of business experience in China. Their practically-acquired knowledge ensures that the expertise you receive will be accurate, up-to-date, relevant, practical and able to yield immediate and tangible results.

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