China’s unique historical development, coupled with multiple periods of isolation and openness, has shaped it in a fundamentally different fashion from the rest of the world. This can be seen in all aspects of private and social life, daily culture and worldviews, a fact reflected in how the country itself is run. As a result, politically, economically and in business, it is a world away from the west. Our unique intercultural communication training gives companies the skills, knowledge, confidence and clarity needed to successfully do business in the Middle Kingdom.
Discover a new world of business, from networking to company structure to decision-making, and how it will impact you. By understanding the key differences, why they exist and where the most common areas of conflict occur, you will be able to confidently interact with all of your Chinese stakeholders.
Depart with a cross-cultural outlook, a strong grasp of Chinese history and culture, and a practical understanding of how to interact with those around you professionally and socially. Learn to build business relationships, while avoiding the cultural pitfalls so many stumble into. From presentations to hosting delegations to after-work drinks, you’ll be well prepared.
Following on from there, we tailor the remainder of our training around your needs, allowing you to select modules, each lasting one day, to suit the areas you want to develop.
Five branding mistakes made by international companies entering the Chinese market and the consequences they suffered as a result.